Look At All The Pretty Lights

This has been done a few times – I’ve seen a couple of buildings in Japan used in a similar way – but I don’t think I’ve seen it done on this scale, especially by a huge company. Of course, it would be Honda behind such a great little campaign.

This is how they’re pushing the launch of the new Honda Insight in the States as they look to take on the mighty – in terms of hybrid sales alone – Toyota Prius. 

It’s certainly really clever and effective though for a hybrid car I’m curios as to how environmentally-friendly this ad really is….

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One response to “Look At All The Pretty Lights

  1. Pingback: 海外でホンダが展開しているインサイトのイルミネーションCM |デジタルマガジン

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