Simple: make the advert a mini-movie.
Throw in a haunting song, some explosions, a high-speed car chase to show off it’s agility and a Korean guy with a haircut that looks like he’s auditioning for the next 30 Seconds to Mars video and you’ve got a three minute ad that shows everything you need about the car:
Know the problem with this though? Well, as great as I genuinely think the Cadenza (or K7) looks, I won’t see anything more than this movie of this new Kia in Sussex. In all their wisdom it seems that Kia don’t think the UK is right for such a luxurious and great-looking saloon. Or that it would do wonders for their image over here. Fools.