Category Archives: video

Seriously, Driving Instructors Need Danger Pay

Every now and then I get a specific kind of email. Not the “happy time pill” email. The “become a driving instructor and earn up to £30k” email. Remembering my driving lessons I used to give these emails a fraction of thought (before considering all the training I’d have to pay for and that that salary is really only acheivable if you’re giving lessons throughout the day, all day, every day).

However, having seen this sort of thing I think I’d be demanding a lot more money. Granted I’d be giving driving lessons in Kent, not Poland but I’m pretty sure there’s people that are just as bad here! How many times does this poor instructor have to grab at and tap his heart! It must be close to bursting with this pupil:

Arcade Game Fun In An Alfa…

Thanks to a well-timed brochure arrival and enticing voucher giveaway with every test drive, I’ve been seriously toying with getting to grips with a new Citroen C3 recently. However, being a child of the 80’s and a product of a youth spent hunting for princesses with Italian plumbers and defending the earth from alien attack…. this advert means I’m now severely tempted to call up a Kent Alfa Romeo dealer and take a spin in a MiTo instead / aswell…

Is it wrong that I’m so easily lead? Or am I actually the target-market for Alfa Romeo and their little MiTo and their ad agency knows exactly how to attract me; with a little slab of nostalgia for arcade games?

Forget Coke, Pepsi Up The Ante

I never thought I’d be so impressed by a drinks advert (excluding the mighty Guinness ads) until I saw this:

Best ad ever? Surely it’s the best soft drinks ad?

Not Really Selling It….

Sometimes you find something that makes no sense whatsoever. More often than not, it’s a perfume ad. This one’s a car ad from Japan – though of course there’s the language barrier – which just leaves me a bit baffled. There’s no chance these people are lip-syncing to the music so it’s just a bizarre collection of gestures soundtracked by 80’s cheese:

But then, even in English I’m at a loss to explain this advert for the same car:

I took a testdrive in a new Suzuki Alto in Sussex not so long ago – well, I say that, I sat in the back while my partner took a tesdrive in the Alto – and she found it a doddle to park. Though perhaps that’s the joke. Everybody and his brother says small cars are great to park and maybe Suzuki are trying to get away from this being its only use… I don’t know, but it’s really not selling it to me.

Annoyingly Catchy & Baffling

My car is, currently and lamentably, without an audio system at the moment. I can’t find the radio code. The sad thing is that that means I have to entertain myself on the daily commute. Thankfully I don’t car share with anyone because at the moment – despite hearing so many other things during the day, I keep singing along to this:

I saw this advert for the new Mazda2 in Oxford this weekend (yeah, it was raining so a real great time for a weekend away) and keep hearing snatches of it on the tv while I’m wandering around the apartment. Thanks to the ever-so-annoyingly catchy nature of the song it simply reignites the memory and I feel like I’m stuck on an ongoing cycle doomed forever to be singing Mazda advert soundtracks.

Thing is, I’ve seen plenty of these motoring around lately but I can’t tell you anything about them. Certainly not based on the strength of this ad. All I can tell you is that it reminds me of the video for the White Stripes’ Seven Nation Army. Yet another annoyingly catchy song.

Oh, and it makes a lot more sense than this ad for the new SEAT:

Seriously, what are they trying to say: buy the new Ibiza and some hairy biker angel is going to shoot everyone in the vicinity? It makes as much sense as a perfume ad.

Honda Keep Their Crown

While Honda keeps appearing in the headlines for all the wrong reasons lately (no manufacturer wants to have to utter those words “product recall”) the creative brains that bought out some of the greatest ads – certainly in terms of car ads – ever haven’t sat still.

I found this today and, according to the rules of this blog, thought I’d share it here:

While this one serves as a cracking ad for the new Honda Civic, it manages to combine elements from so many of their great adverts to date – including the funky little robot chap Asimo I can’t get enough of.  The Honda Civic is one of those cars that’s been around and selling in huge amounts since the dawn of time (or the dawn of cars which was just 22 seconds after that) and though the very latest shape has become a bit of a Marmite like element of the car, I really like it. It looks like something Buck Rogers would drive.

Why Driving Instructors Need More Pay

I remember my first driving lessons. Nervous, sweating palms, twitchy feet, hesitant movements and constant double checking of the roads before crawling along and that was just the driving instructor.

I kid, of course. Driving instructors are made of stronger stuff, and with due reason. While my driving lessons in Essex weren’t all that perilous – I’d had more than a few preparatory experiences behind the wheel – I saw and heard of many that were. And it’s not just in the UK too, as a stroll through youtube revealed:

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