Tag Archives: adverts

Forget Coke, Pepsi Up The Ante

I never thought I’d be so impressed by a drinks advert (excluding the mighty Guinness ads) until I saw this:

Best ad ever? Surely it’s the best soft drinks ad?

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Not Really Selling It….

Sometimes you find something that makes no sense whatsoever. More often than not, it’s a perfume ad. This one’s a car ad from Japan – though of course there’s the language barrier – which just leaves me a bit baffled. There’s no chance these people are lip-syncing to the music so it’s just a bizarre collection of gestures soundtracked by 80’s cheese:

But then, even in English I’m at a loss to explain this advert for the same car:

I took a testdrive in a new Suzuki Alto in Sussex not so long ago – well, I say that, I sat in the back while my partner took a tesdrive in the Alto – and she found it a doddle to park. Though perhaps that’s the joke. Everybody and his brother says small cars are great to park and maybe Suzuki are trying to get away from this being its only use… I don’t know, but it’s really not selling it to me.

Annoyingly Catchy & Baffling

My car is, currently and lamentably, without an audio system at the moment. I can’t find the radio code. The sad thing is that that means I have to entertain myself on the daily commute. Thankfully I don’t car share with anyone because at the moment – despite hearing so many other things during the day, I keep singing along to this:

I saw this advert for the new Mazda2 in Oxford this weekend (yeah, it was raining so a real great time for a weekend away) and keep hearing snatches of it on the tv while I’m wandering around the apartment. Thanks to the ever-so-annoyingly catchy nature of the song it simply reignites the memory and I feel like I’m stuck on an ongoing cycle doomed forever to be singing Mazda advert soundtracks.

Thing is, I’ve seen plenty of these motoring around lately but I can’t tell you anything about them. Certainly not based on the strength of this ad. All I can tell you is that it reminds me of the video for the White Stripes’ Seven Nation Army. Yet another annoyingly catchy song.

Oh, and it makes a lot more sense than this ad for the new SEAT:

Seriously, what are they trying to say: buy the new Ibiza and some hairy biker angel is going to shoot everyone in the vicinity? It makes as much sense as a perfume ad.

Honda Keep Their Crown

While Honda keeps appearing in the headlines for all the wrong reasons lately (no manufacturer wants to have to utter those words “product recall”) the creative brains that bought out some of the greatest ads – certainly in terms of car ads – ever haven’t sat still.

I found this today and, according to the rules of this blog, thought I’d share it here:

While this one serves as a cracking ad for the new Honda Civic, it manages to combine elements from so many of their great adverts to date – including the funky little robot chap Asimo I can’t get enough of.  The Honda Civic is one of those cars that’s been around and selling in huge amounts since the dawn of time (or the dawn of cars which was just 22 seconds after that) and though the very latest shape has become a bit of a Marmite like element of the car, I really like it. It looks like something Buck Rogers would drive.

Did Ads Like This Really Exist

You know, I’ll never cease to be amazed by what was once used to sell cars. This, though, seems like something that would appear on Tarrant On TV, though I’m still waiting for a punchline so I guess this was, in fact, a serious advert at one point:

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Alfa Drivers Start Young

Fumbling around sites showing me some creative adverts I found this one – it goes on the old ‘born to drive’ idea and maybe my favourite car ad (in print terms) yet.

alfa foetus

Looking at it on screen will have to suffice though as I don’t think seeing Alfa Romeos new ad on a billboard in Kent or even a magazine in the UK is likely to happen. It was created by Sparkfury in Singapore and beats, hands down, most of the ads I’ve seen for the Alfas in a long time. 

What do you think, a winner?

The Best Car Ad Ever?

I think so, and it’s not even for a specific car! Check it out:

Nobody can deny that Honda have consistently produced amazing ads – from choirs to robots – but I think this is their best. I absolutely adore this advert.

It makes me feel extremely positive about Honda, it makes me laugh and smile and keeps me singing the damn song too. But it’s good thing! Now I feel like somehow the brand is a friend and I want not only a new Honda but a used one too. I know this sounds fawning but howver much they’re paying their ad agency is well worth it. I’m even gonna sit around and watch a “making of” it just to keep myself immersed. This is car advertising done right.